FINAL POSTER
FINAL POSTER
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AMBIENT LIGHTS OFF
AMBIENT LIGHTS OFF
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AMBIENT LIGHTS ON
AMBIENT LIGHTS ON
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ELICA

    This project was featured in a book published by ITESM Univeristy in year 2014

"ITESM, 10 YEARS OF INDUSTRIAL DESIGN"

 

     The italian company Elica, approached ITESM to have an experiment with their design students.

    They would give a try to see what the new designers being forged at ITESM could produce.

   The task was to create a new vision of a kitchen hood, and making it functionally and visually better, they were very focused on adding illumination, and wanting to elevate the hood from only a kitchen frunishing to, with it's lighting, an atmosphere creator, atmosphere that would transcend the kitchen boundaries, all of this with, of course,  paying respect to the already created language of ELICA.

    They wanted us to push and break the, by then, actual aestethics of standard /usual kitchen hoods, considering form as well as function. INNOVATE.

  The project was presente at ELICA headquarters in Queretaro, México. including a scaled prototype with working lights.