Coca-Cola wants to create new merchandising articles that aren’t too expensive and attract teens (aged 16 and older) and millennials and which should only be available for a short period of time, starting November/December 2017. Coca-Cola wants to generate a positive emotional response triggered by “Taste the feeling” together with “I’m lovin’ it!”
Create a new, innovative and thrilling merchandising item (non-food) for Coca-Cola, which will be sold at McDonald’s restaurants.
Coke it.. is the fusion of iconic stuff, bop it, coke and mcdonalds... // coke it is the new use of the iconic Coca-cola bottle to be used as the classic game of bop it... // this way both of the brands ( coca-cola and mc-donalds) can be related to fun, activity , movement, joy, etc.
The game is about moving , laughing and having and sharing a good time... just like the brands wish to trasmit with their own products...
At the same time fusing lots of iconic and "well known" stuff into the ultimate desireable object... a shape that can be identified by anyone fused with a game that can be played and challengin' to anyone with colors and fashion that can be attractive to anyone... ( see the special editions image ) so... this thing can be desired for its only look, for its only game function, or for the sum of all the elements...